MORE THEN AN IDEA
From my late teens, I had a passion to run my own business but I knew I wanted it to have a soul...a purpose. So fast forward to my late 20's and I shaped my dream business into clothing. A place where I could be creatively free and in full control. It's combining my love of business with my flourishing creative side.
I, of course, couldn't do it alone and was blessed with the support and equally creative mind of my 'American sister' Jackie. Together, after hours of video calls, laughs and excited dancing. Primal Stag was born.
Find out more about me in a "Meet The Founder" video coming soon.
Liam Meade - Founder/Owner
Jackie McCarthy - Creative Designer
PRIMAL STAG
THE CORE
When I began creating Primal Stag with the help of Jackie, I
knew I needed to find the core elements of the overall brand.
Fairly quickly I realised PURPOSE was the main point but I needed to understand how I wanted that to translate into clothing. An element I’ve always valued is the art of STORYTELLING. I knew with storytelling I could bring my visions to life and create experiences for our customers & community. With this, the three core elements were founded. 3 elements, when brought together, will perfectly allow me and the future team of Primal Stag to create experiences and a community through clothing.
CLOTHING, PURPOSE & STORYTELLING rolled into one.
PRIMAL STAG
THE VAULT
After discovering the core of the brand I wanted to expand on the customer experience by creating The Vault.
The idea is that Prestige Collections will be released and made available for a limited time before being placed into The Vault. This means prestige collections are available for a limited time upon release BUT have a chance of returning in future sales/events before vaulted again.
THE FUTURE
In the near future, we will introduce PRIMAL INSTINCT. An addition to customers accounts that gives INSTINCT points based on how much customers spend. These points can then be used to purchase money off vouchers, exclusive 'variants' of collections and much more. But more on this later.
With over 6 years worth of collection ideas on the Collections Roadmap. I'm truly excited for you to experience it all.